August 2023

POCARI SWEAT Releases Summer ’23 U.S. Ad: “Squeeze Every Drop Out of Life” Produced by STORIES®

Major global restorative beverage brand POCARI SWEAT has released their latest full length ad as part of their ongoing expansion into the U.S. market. The spot, directed by Kevin Lin with creative direction from Gene Ivery, highlights Pocari Sweat's 2023 campaign message  "Squeeze Every Drop Out of Life, Put it Back with Pocari Sweat," and [...]
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